Beautiful
Everyday Living
Helping women create beautiful experiences in everyday life — through travel, food, motherhood, and intentional living.
Work with meBeauty inside ordinary life — aspirational, but attainable.
A family-travel & lifestyle publisher — 3.3M monthly views reaching women who actually book the trip. Not "just pretty pictures": Becca shows that beauty lives inside ordinary life — a good hotel, a beautiful meal, a calm morning with four kids. Travel, food, motherhood, and style are the expressions; intentional everyday living is the brand.
What makes audiences stay is the storytelling — every post carries a real moment, so people follow her, not just the aesthetic. That loyalty is what a brand partnership actually buys.
Instagram is already surfacing my content to people who don't follow me yet — the audience is growing on its own.
Figures as of June 2026 · refreshed live before every pitch.
Five pillars, one feeling: beautiful everyday living.
Everyday Luxury
40%Good hotels, beautiful meals, cute outfits, calm homes — beauty in an ordinary Tuesday.
Food
25%"The meal I make when I don't know what to cook." Real, repeatable family food.
Growth engineTravel
20%Family travel without the chaos — honest mom's hotel reviews and family guides.
Motherhood
10%Life with four kids can still be beautiful — real mornings, not the Pinterest version.
Fashion
5%"The outfit I reach for when I want to feel like myself again." One piece, real life.
Content that travels — watch it live.
Sample angles shown. Live Reels embed on request · follow @beccathorderson for the full feed.
Straight from her grid — updated automatically.
Pulled live from @beccathorderson. Tap any post to watch on the original platform.
Who's watching
- Women 28–45 — mothers and homemakers who follow lifestyle & family creators for warmth, ideas, and intentional living.
- Purchasing decision-makers for the home, family travel, food, and fashion.
- Loyal, not passive — they follow people, not just pretty pictures; trust comes from honesty about real life with kids.
- Family-travel intent — they plan trips and want them to feel doable, not exhausting.
Attractive, consistent visuals · an engaged family & female purchasing audience · a trustworthy, clean image · consistent posting · and a natural travel-integration opportunity.
Ways to work together
Instagram Reels
15–60s short-form video — the format that travels furthest.
Story Packages
3–10 frames — real-time, in-the-moment storytelling.
Carousel Posts
5–10 images — editorial, saveable, shoppable.
UGC & Usage Rights
Brand-owned content you can run on your own channels and ads.
Hosted Stays & Resort Reviews
Multi-day hotel & destination coverage — the honest family review hotels want. Hospitality
Long-Term Ambassador
Ongoing partnership for brands that want a consistent, trusted face.
Transparent rates — no guessing games.
Starting rates below reflect her measured distribution — 56.6k followers reaching 3.3M views/month, roughly 58× publisher-grade reach — benchmarked against 2026 U.S. lifestyle/family-creator market rates. This is a floor, not a ceiling — final reach-based pricing locks in as her platform analytics refresh.
IG Reel
$2,500–3,500Sponsored, organic post — the format that travels furthest.
Story Set
$900–1,5003–5 frames, real-time storytelling.
Static / Carousel Post
$1,200–1,800Editorial, saveable, shoppable.
Reel + Story Bundle
$3,000–4,000The most-requested combination.
UGC (content only)
$400–700/assetBrand-posted content — before usage rights.
Ambassador Retainer
$4,000–6,000/mo2 reels + 4 stories/month, ongoing partnership.
- Paid-social usage rights (90 days) — +40% of the deliverable rate.
- Whitelisting (running ads from her handle) — +50–100%.
- Category exclusivity — +25–50%/month.
Rate floor set from 2026 U.S. lifestyle/family-creator market benchmarks + her measured reach (as of June 2026) — refreshed as platform analytics update. Ask about your project for a formal quote.
What brands get
- Authentic recommendations — her audience trusts what she actually uses.
- A family & female purchasing audience that makes the travel, home, and food decisions.
- Strong travel storytelling — built around real family experiences, not staged shots.
- Luxury aesthetic, relatable life — aspirational but attainable.
- Consistent organic engagement — an audience that shows up, not just follows.
Let's make something beautiful together.
Looking for a creator who feels like a trusted friend to a family audience? Let's talk about how your brand fits into everyday life.
Sponsored & comped collaborations are always disclosed (#ad). Becca partners directly with every brand.